This following is going strong today, but it isn’t without its problems. Basically, the main issue is how these sound products are targeted. It’s an inescapable truth that most people who modify their mobile audio are young men, so companies target them by quoting outrageous wattage amounts and making the drive units look ridiculous. First, the wattage issue: I cannot, and will not believe that something like a 10 cm midrange driver could handle 100-200 watts; most of the time, it turns out these quotes are for peak power spikes. Normally, the average wattage of a 10cm driver would be more like 30 watts. Secondly, the components themselves: by putting ugly plastic covers over drivers, and amplifiers in garish boxes, speaker manufacturers hit their target market square on. No real effort is ever put into the sound quality, because the target market doesn’t care what it sounds like, just as long as it’s loud enough to wake up half the street.
This puts people who do want good sound quality in a bit of a mire, that is, until recently. A whole new generation of speaker systems have flooded the market, and who is leading the charge? HiFi manufacturers. These guys have taken all their values and injected their philosophy into a car environment. Ok, so there aren’t any kits you can go out and buy and install in your own car; instead, HiFi manufacturers have worked closely with car makers to tailor car interiors to get the best acoustic refinement from it.
So, what brands are doing this: Volkswagen, and it’s partnership with Dynaudio. Audi and Bang & Olufsen, who also works with Aston Martin and AMG. Jaguar and Bowers and Wilkins. Bentley and Naim, and a whole slew of other companies… and no, BOSE is not one of them *Runs away from Franco*.
A special mention has to be made for the Bang & Olufsen systems. They feature tweeters (the driver units that cover the high frequency range of the audio spectrum) that rise out of the dashboard, showing the driver unit facing up. A reflector above it then disperses the sound around the car. This makes for a more airy, natural presentation than most in car speaker systems that can be very in your face.It is a well known fact around First Gear supporters that Franco and I have not yet passed our driving tests, so I reckon testing these sound systems are ideal for us. We don’t have to drive it, just listen to the music in a dealership. So, Ferrari? Lamborghini? Any chance of a test listen?
Roman
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