Car Design

Today, I feel it is time to talk a little bit more about design of cars. This is very relevant considering that the person who I respect most in the whole industry, Chris Bangle, has decided to jump ship for horizons new. This was the man who made me realise that normal cars could be works of art as much as any  Ferrari or Lamborghini is. He is of course, the head designer of BMW. Or he was, until a couple of weeks ago.

But before we delve into the genius of Bangle, lets look at what makes a great car design. To really visualise what I view a great car design to be, you have to think of the iPod. Yes, I know it's not a car, but every designer strives to make function as pure and simple as possible. That's what Jonathan Ive achieved when he designed the iPod. I want to achieve that same design feat with cars, but going about designing such a car is easier said than done.

Every car manufacturer has their own little quirks that set them apart form other manufacturers. Citroen has two chevrons that integrate into the grille design, whilst alfa romeo has the shield front that stands proudly from front of the car, and it is these influences to that pose a problem to the ultimate design of a car. Because the ultimate design of a car would not have these funny fripperies which would spoil the lines of the car.

Designing a car with no immediate tell tale  designs would of course be mad, because whatever company to try and sell it to, they would say, where's the thing that makes it unique to my brand. So, designers have to work with these constraints, so, as you can see, achieving perfect form and function is harder than it looks.

Which is where Chris Bangle steps in. Working with the two kidney grill design that is such a stalwart of BMW style, he managed to sculpt a design using his ground breaking flame surface style to create one of the most important cars of the 21st century, the utterly gorgeous 7 series (runs away from the barrage of angry comments). He moved on to restyle the rest of the BMW range, including the prettiest car for under £30k, the BMW Z4. Most importantly however, Bangle's ethos has always been about form and functionality. His 3 series design produces  a drag of 0.26 cD, which is phenomenally low for a saloon.

But alas, Bangle has gone from the automotive industry in order to persue different interests. Why, I do not know, but he will be sorely missed. Adrian van Hooydonk, you have high expectations on your shoulders now.

Roman